Case Study 2

Twenty One Aesthetics
Type: Skin & Aesthetics Clinic
Location: Birmingham, UK

"I’m ready to take things to the next level. I've built a loyal client base over the past few years, but as the aesthetics industry continues to shift towards a more natural, skin-first approach, I want my brand to reflect this evolution.
I’m moving away from the overly filtered, super-glossy look and leaning into something softer, more elevated, and rooted in real results—but I don’t want to lose the playful, feminine personality that’s always made 21 Aesthetics feel approachable and fun.

I want my brand to feel:
Fresh, light and effortless – think glowing skin and minimal fuss.
Warm and welcoming – never clinical or intimidating.
Pretty but purposeful – soft touches of pink, hand-drawn elements, or movement could work well.
Confident but kind – like your skin-savvy best friend who always knows what works.

I’d love help with a refreshed brand identity, some beautiful social templates, and some gift and loyalty cards